Focus: Critical to success. Easier said than done….

Doing more almost killed them. Doing less saved them.

Growth isn’t about doing more. It’s about doing the right things. Lego learned this the hard way.

In the early 2000s, they chased growth in every direction: video games, theme parks, clothing, even publishing. Sales dropped. Debt mounted. By 2004, they were losing nearly $300 million.

The fix wasn’t “more.” It was less. They sold off distractions and focused back on the brick. Within a decade, Lego became the most valuable toy brand in the world.

I was reminded of that lesson while building Lego flowers with my daughter. The company nearly lost everything by chasing too much, yet here we were, enjoying what saved them: focus on the core.

In my work with clients, I see the same thing. More campaigns, more channels, more content can feel like growth, but often it is just noise. Real growth comes from clarity. Knowing your core story, your best customers, and doubling down there. That is the strategy I help leaders build.

So here is the question for you this week:
What is one thing you need to cut so you can focus on what matters most?

If you are wrestling with that answer, that is exactly the work I do with leaders. Helping them sort the noise from the signal.