The era of beige branding is over. What we can all learn from Stanley.

If your brand still looks like a brochure from 2005, I’ve got news: 2026 is already rolling in and it’s not impressed.

Still think branding doesn’t matter?

Stanley’s been around since 1913. But it wasn’t until they rebranded (clear message, tighter audience, confident design) that they became a cult product. That’s not “marketing.” That’s identity, done right. Learn more about their 927% sales growth here. 

Now, let’s talk about your brand…..

Your half-baked tagline?
Your clip-art logo?
That “About Us” page that says absolutely nothing?
 

It’s not working. 

And deep down, you know it.

Because no one buys from a brand they forget five seconds later. And no one trusts the brand that says everything but means nothing. Forgettable brands get forgotten. Fast. This is your wake-up call.

Here’s the play: 

• Say less. Mean more. 

• Show up like the leader you are.

• Build a brand that feels like you - not a pile of buzzwords, boilerplate, or beige visuals.

You don’t need “more marketing.” You need a brand with teeth. A message with guts. A presence that walks in the room before you do. 2026 isn’t here for brand confusion. It’s here for clarity, authority, and confidence. Give your brand swagger.

Drop me your site or deck.
I’ll send back 3 sharp, strategic notes you can actually use….no fluff, just fuel.

Let’s make 2026 the year your brand stops playing small.