Your #1 Question to Answer for Q4

“What’s the ONE thing you can do such that by doing it, everything else will be easier or unnecessary?”
—Gary Keller

That question should shape how you prep for Q4.

Because right now, most sales teams are spinning—trying to lead with six features, push four categories, hit ten priorities.

But here’s the truth:
📍 Your customer remembers one thing.
📍 Your team sells best when they’re aligned around one thing.
📍 And your brand becomes trusted when it delivers one thing exceptionally well.

So what’s yours?

• The product you're known for?

• The promise your customers trust?

• The answer your reps give when asked, “Why you?”

If you can’t name it, your customers can’t either.

Let’s fix that—fast. I help teams define, sharpen, and rally around the one thing that drive sales.