Your Customers Only Remember One Thing – What’s Yours?
$10 for a pint of ice cream?
Jeni’s doesn’t flinch. They don’t defend it either.
They own it:
“Chef-crafted. Crazy good. Worth every bite.”
They flipped the #1 objection—“It’s just ice cream”—into the reason people can’t get enough.
What if your team did the same?
You already know the objections:
“It’s more expensive…”
“We already carry something like it…”
“Do I really need Prime?”
Flip the script:
❌ Too expensive
✅It’s not for everyone—just the ones who expect more.
❌ We already carry something similar
✅Exactly. This fits right in and performs better.
❌ Do I really need Prime?
✅You don’t—unless you want zero guesswork and repeat sales.
If your team can’t say this out loud, they’re stuck defending instead of selling.
📋 Grab the full Q4 Sales Prep Checklist and set your team up to pitch with
confidence before the rush hits.