Sara Scott brings more than 20 years of experience across the beef and meat industry to the stage, connecting what's changing in the business to what leaders, brands and teams should do next. From keynotes and workshops to panel moderation and event emceeing, Sara combines deep industry knowledge, a customer-first perspective and a practical approach that gives audiences something to think about long after the session ends.
SPEAKER | MODERATOR | EVENT MC | FACILITATOR
Your audience doesn’t need another presentation. They need something worth thinking about.
WHAT SARA BRINGS TO THE ROOM
Ranch-raised. Boardroom-trained.
Sara Scott brings more than two decades of experience across the beef and meat industry, including 17.5 years helping build one of the most recognized brands in beef.
Her career has taken her from cattle country to executive leadership and across foodservice, retail, distribution, sales, marketing and branded beef.
That experience matters when she steps on stage.
Sara understands the people in the room, the business behind the conversation and how decisions made in one part of the industry affect another. She doesn't show up with a canned presentation. She works to understand the audience, what's happening in their business and what conversation is worth having.
Sometimes that means challenging how we've always thought about something. Sometimes it means asking a better question. But it should always leave people thinking.
BUILT AROUND YOUR EVENT
SPEAKER
Give them something worth talking about on the way home.
Keynotes, general sessions and workshops built around the business of beef, customer preference, marketing, leadership and what's changing across the industry.
Every presentation is tailored to the audience and designed to move beyond information into application.
Best for: General sessions, conferences, leadership meetings, sales meetings and workshops.
MODERATOR + FACILITATOR
Better questions create better conversations.
Industry panels can get predictable fast.
Sara combines industry knowledge with executive-level experience to move beyond prepared answers, ask the follow-up question and help the people on stage have the conversation the audience actually came to hear.
Best for: Executive panels, industry discussions, strategic retreats, customer meetings and roundtables.
EVENT MC
Keep the room moving. Connect the conversation.
A great event shouldn't feel like a collection of unrelated presentations.
As an industry-insider MC, Sara helps connect speakers, sessions and ideas throughout the event while keeping the program moving and the audience engaged.
Best for: Beef, meat, agriculture and food industry conferences, customer events and corporate meetings.
Topics That Get People Thinking
Every audience is different. So is every event. Sara works with event organizers to shape each presentation around the people in the room and the conversation that matters most. Here are a few topics she brings to the stage:
A Good Story Isn't Enough. Customers Need a Reason to Choose You.
Today's customers have more options than ever. The businesses that grow aren't always the ones with the best product. They're the ones that make it easiest for customers to understand why they're worth choosing. Sara challenges audiences to look beyond telling their story and focus on what actually creates customer preference. This session explores differentiation, messaging and how marketing and sales work together to give customers a reason to choose you beyond price.
Best for: Meat and agriculture businesses, business owners, sales teams and industry leaders.
Beyond Better Cattle: How Value Is Evaluated Beyond the Ranch Gate
Producing better cattle matters. But once cattle leave the ranch, they're evaluated by an entirely different set of customers, economics and expectations. Sara takes audiences downstream to understand how value is created, measured and rewarded throughout the beef supply chain, and what producers and industry leaders should understand about the customers buying what they produce.
Best for: Cattle producers, breed associations, beef organizations and producer conferences.
Selling Beyond the Specifications
Specifications can earn consideration. They don't necessarily create preference. When products look increasingly similar on paper, sales teams need to understand what actually matters to the customer and how to communicate value beyond product features and specifications. Sara helps teams shift from explaining what makes their product better to understanding why that difference matters to the customer and how it helps them succeed.
Best for: Sales teams, branded meat companies, processors, distributors and customer-facing teams.
Looking for something different?
Sara's presentations aren't off-the-shelf.
If there's a conversation your audience needs to have, let's talk about how to build the right session for the room.
FROM THE STAGE
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“We loved having Sara Scott join us at this years MEAT Forum back in February to talk about StoryBrand and marketing for small teams. Moments like this remind us how powerful great ideas and industry connections can be!
Thank you, Sara!!”
— Southwest Meat Association
“The half-day workshop put on by Sara was received with great interest by the cattle producers attending. Ranchers were challenged to look at their business in a new light that inspired great discussion about how to go to the next level in marketing their cattle and beef.”
— Dr. Phil Bass, University of Idaho
HEAR SARA BEFORE YOU HIRE SARA
PODCAST APPEARANCES
What it really takes to stand out in a crowded meat market and why quality alone is no longer enough. A conversation on storytelling, customer-first messaging, and how to position your brand for real growth.