If your customer can’t see themselves in your marketing, they’ll scroll past it.

You’ve got a solid product. A hard-working team. A business you believe in.
But if your marketing still isn’t landing, here’s one reason why:

You might be making your brand the hero.

Here’s a quick way to find out:

Look at your website, social posts, or sales sheets.
Count how many times you use “I,” “we,” or “our.”
Then count how often you use “you,” “your,” or “yours.”

If the “we” column wins? Your customer is probably tuning out.

Because when people hear you talk about yourself too much, they don’t see where they fit in the story. Want to fix it? Here’s what that shift looks like in action:

Edgy Steakhouse Example
❌“We offer USDA Prime steaks and locally sourced ingredients, prepared in-house by our expert chefs.”
✅“If you’re going to dress up and drop real money on dinner, it better be exceptionally good. The steak should hit. The vibe should slow things down. And you should leave thinking: worth it.”

The bottom line
If your customer can’t see themselves in your marketing, they’ll scroll past it. When you make them the hero (and position yourself as the guide!) they pay attention.
They engage. And they buy. If your message isn’t landing like it should, let’s fix it.
 

Hit reply and I’ll help you turn “we-focused” copy into language that earns trust and drives results.

Because your product deserves more than ignored marketing.
It deserves a message that works.